Asking the right question to find the right answer
We managed the training tack facilities as part of the Birmingham 2022 Commonwealth Games. It was an amazing insight into how to turn more than 2 years of planning into a practical delivery within the 7 weeks of setting up and the actual Games period.
Each day there were new challenges with what was planned versus what actually happened. For instance, with hundreds of athletes at the training venue, the long jump take-off board was badly worn causing issues for the coaches and athletes.
When faced with a situation, we always asked just one question. ‘What is right for the athletes?’ This made the answer quite simple. Replace the long jump board before the Sunday morning session.
Now the long jump take-off boards are different sizes and there were no boards available of the right size. A volunteer, who is also an athletics official, had a contact at the Abbey Stadium, in nearby Redditch. Another volunteer drove to the stadium and another athletics official volunteer set the new long jump board up to the correct dimensions. The next morning, the athletes jumped to their heart’s content or rather their coach’s heart’s content.
This is just one example of the unseen side of organising major worldwide audience events.
The big business lesson here is that anything can be achieved with the right focus. Knowing what your ‘what’s right for the …?’ question is key to finding the right solution.
If we had asked the question a different way there would have been a different result that would have had a different impact. For instance:
What is right for the budget? = make the athletes use the current worn-out long jump board.
What is right to minimise resources = close the long jump pit.
We have worked with organisations that pretend to ask the ‘what’s right for the customer? question and are really asking ‘What is right for our company?’ or/and ask multiple questions like ‘What’s right for the customer, company, politics, and budget?’. The result is internal chaos with miscommunication and misunderstanding galore across the business.
The skill is in asking the right question. It sets the focus and gives the solution.
Have a great month and email us at hello@businessarena.co.uk if you would like to know a bit more.
Best wishes
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